Whether you operate a single delivery van in Nairobi or manage a nationwide corporate fleet, vehicle branding is one of the most cost-effective outdoor marketing investments you can make. A well-branded vehicle turns every traffic jam on Uhuru Highway or the Thika Superhighway into a high-visibility marketing opportunity.

However, when planning your marketing budget, one question comes up first: How much does car branding cost in Kenya?

Because pricing depends on coverage, material quality, and vehicle size, costs can range anywhere from KSh 3,500 for basic door logos to KSh 120,000+ for full cast vinyl wraps on large commercial trucks.

In this complete price guide, we break down current market rates in Kenya, compare branding options, and help you choose the right solution for your business budget.

What Determines the Cost of Car Branding in Nairobi?

Before diving into specific price ranges, it helps to understand the key factors that influence your final quotation:

1. Coverage Area: A spot logo on the front doors requires significantly less vinyl and labor than a full 360-degree color wrap.
2. Vinyl Material Grade: Monomeric vinyl (budget-friendly, short-term) vs. Polymeric vinyl (durable, mid-term) vs. Cast vinyl (premium, long-term contoured wraps).
3. Lamination & UV Protection: Over-lamination protects prints from harsh equatorial sun, petrol spills, and frequent pressure washing.
4. Vehicle Complexity: Curves, deep channels, and rivets (common on vans and buses) require extra installation time compared to flat truck sides.

Breakdown of Car Branding Prices in Kenya

Here is an estimated price breakdown based on vehicle type and coverage level in the Kenyan market:

Vehicle Type	Branding Type	Estimated Cost Range (KSh)	Ideal For
Saloon / Hatchback	Door Logos / Spot Graphics	KSh 3,500 – KSh 8,500	Uber/Taxify, sales rep cars, subtle corporate branding
Saloon / Hatchback	Partial Wrap (50% coverage)	KSh 15,000 – KSh 28,000	Small business promotions, field team vehicles
Saloon / Hatchback	Full Wrap (100% coverage)	KSh 35,000 – KSh 55,000	Brand launches, maximum street presence
SUV / Crossover	Partial to Full Wrap	KSh 25,000 – KSh 65,000	Executive fleets, mobile site offices
Delivery Van / Pickup	Partial Wrap / Door Graphics	KSh 12,000 – KSh 25,000	Courier services, bakery & FMCG distribution
Delivery Van / Box Body	Full Wrap	KSh 45,000 – KSh 85,000	High-impact mobile billboards
Matatu / Mini-Bus (14–33 Seater)	Partial / Full Branding	KSh 30,000 – KSh 75,000	Event promotions, regional route advertising
Large Bus / Fleet Trucks	Full Wrap / Contoured Graphics	KSh 70,000 – KSh 140,000+	Long-distance logistics, school buses, corporate fleets

Full Wrap vs. Door Branding: Which Should You Choose?

When deciding how to allocate your budget, understanding the difference between full wraps and targeted graphics is crucial:

1. Spot Decals & Door Branding (Budget-Friendly)

If you need a clean, professional look without heavy expenditure, door logos and contact details offer the fastest return on investment. You can review our custom vehicle branding options to see how clean cut-vinyl logos and contact information can transform your company cars while keeping costs manageable.

• Pros: Low entry cost, quick installation (under 2 hours), minimal impact on factory paint.
• Cons: Limited advertising real estate; less noticeable in fast-moving traffic.

2. Partial Wraps (Best Value for Money)

A partial wrap covers 30% to 60% of the vehicle—typically the bonnet, side panels, and rear window. By using the vehicle’s original paint color as part of the design, you get the visual punch of a full wrap at nearly half the price.

3. Full Vehicle Wraps (Maximum Impact)

A full wrap covers every painted exterior surface. It completely transforms your vehicle into a moving billboard, protecting the underlying paint from minor scratches and sun fading.

Low-Cost Add-Ons to Boost Vehicle Visibility

Branding doesn’t always require wrapping an entire vehicle body. You can add high-impact accessories at a fraction of the price:

• Contoured Rear Window Graphics (One-Way Vision): Allows passengers inside to see out clearly while displaying full-color advertising to traffic behind you (KSh 3,500 – KSh 7,500).
• Spare Wheel Cover Branding: For 4x4s, SUVs, and estate cars, a branded wheel cover is one of the most affordable exterior placements. Explore our custom PVC wheel covers for a durable, weather-resistant branding solution that catches the eye of drivers behind you in Nairobi traffic.

Key Questions to Ask Before Hiring a Car Branding Agency in Kenya

To avoid cheap prints that peel off after two months of rainy weather or fade under direct sunlight, ask your printer these 4 critical questions:

1. Is the print over-laminated? Unlaminated vinyl prints will scratch when washed and fade quickly under the sun.
2. What brand of vinyl do you use? Ensure your provider uses reputable self-adhesive vinyl (e.g., Orajet, Avery Dennison, or 3M) suitable for vehicle applications.
3. Do you offer a warranty on installation? Professional installers guarantee against premature peeling, bubbling, and edge lifting.
4. Are design adjustments included? Ensure your quote includes vector scaling and proofing before printing begins.

Transform Your Vehicles into Revenue Generators Today

Branding your company fleet is one of the highest-ROI marketing channels available in Kenya today. Whether you need clean door decals for five field vehicles or a full fleet wrap, Tena Graphics provides high-precision printing, premium UV lamination, and expert installation tailored to your budget.

Ready to get an exact cost breakdown for your specific car model and fleet size?

👉 Visit our main Car Branding Service Hub to explore options, view recent projects, or request an instant custom quote!